SmallBizAssist

In 2020 branding is essential for EVERY company for many reasons. It’s not just big companies or those with multiple branches that need to establish a clear identity. Don’t just think your logo is your brand, your brand encompasses every element of your business that the public sees. In short, it’s how your company is perceived by your customers and by those you’d like to be your customers!

If you think of buying a cup of coffee when you’re out and about in town, who do you think of? Take a moment to appreciate all the elements that are running through your head. The cups, the menu board, the uniforms, the systemised approach, the knowledge that you can depend on the taste of the coffee you’ll receive. Yes, also the logo, the colour scheme, maybe the social media presence, but most likely so many other factors before this. Now ask yourself why all those things have just run through your head… their branding! It’s the key to their success - now ask yourself are you maximising yours?

Your brand represents you, it’s what you say (without speaking) and the promise you give to clients.

Together we’ll look at and work on:

• Your current branding and how that can be developed
• Ensuring your brand reflects your company
• Develop a style guide that will save time and aid:
  • Advertising
  • Marketing
  • Promotion
  • All consumer facing correspondence
    
    
• Creating consistency throughout your:
  • Online presence, looking at your website and social media platforms.
  • Products, as we review many elements
  • Services, how they reflect your brand
    
    
• Setting you apart from the competition
• Regularity, so your customers know what to expect time after time
• Clear recognition for your company
• Creating a memorable customer experience
• Customer satisfaction and utilising referrals for your business