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Why do I need to take this course?

Unfortunately, we’ve had to make the difficult decision to close SmallBizAssist. That’s why we’re offering a 75% discount on all our online courses bought before the 21st of March with discount code Goodbye75.


PLEASE NOTE: after March 21st, you won’t have access to the online courses you buy, so it’s very important that as soon as you’ve bought any courses, you download the information (by copy and pasting any lessons/section you wish to record onto your device) before that time. We will not be able to help you if you’ve not done this by March 21st, so make sure to put a note in your diary to do this before then!


Have you ever had someone walk out of your shop without buying anything? Buy this online course and understand what you can do to stop that from happening ever again!

This course covers lots of techniques for improving your sales from customers in your shop. It's designed for anyone who sells face-to-face in retail to learn the ideas behind some of the most popular and widely-used sales techniques like linked sales ("Would you like fries with that?") and many more. However, it's not about selling as much as possible to everyone as that isn't a good way to grow your regular customer base – we'll even cover when you need to NOT sell to someone!

The full list of techniques we cover can be seen by expanding the 'The Techniques' chapter in the course curriculum below. We go through how to translate body language, how to rephrase things you say every day to increase sales, certain pitfalls to avoid, and how to practice 'clienteling'. We also go through the seven types of retail customer and give you the best ways to sell to each of them.

This course doesn't cover merchandising, advertising, promotion or sales, it's about changing staff behaviour and giving them the knowledge to become better salespeople.

Take this course and learn how to make the most of every customer who walks through your doors – after all, once they're in your shop, the hard bit is over! Getting them to increase their average order value (AOV) translates into more sales without much more effort.

This course is great for training all staff in your business – buying it allows as many people from your company as you want to take the course, and there's no expiry date which means you can even include it in your staff induction or regular training programme.

What are you waiting for? Buy this course now and start increasing your sales immediately!

Photo by Alexander Kovacs on Unsplash


  1. 1
  2. 2
    • First impressions

    • Body language

    • Linked sales

    • Upselling

    • Cross-selling

    • Psychology

    • Telling a story

    • Honesty

    • Active listening

    • Asking questions

    • Positivity vs. negativity

    • Product demos and testing

    • Reciprocity

    • Instilling urgency and scarcity

    • Education

    • Practice clienteling

    • Don't judge or sell from your own pocket

    • Price ranges and the middle choice

  3. 3
    • The seven types of retail shopper

    • Other methods of increasing sales

    • Conclusion