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Why do I need to take this course?

Unfortunately, we’ve had to make the difficult decision to close SmallBizAssist. That’s why we’re offering a 75% discount on all our online courses bought before the 21st of March with discount code Goodbye75.

 

PLEASE NOTE: after March 21st, you won’t have access to the online courses you buy, so it’s very important that as soon as you’ve bought any courses, you download the information (by copy and pasting any lessons/section you wish to record onto your device) before that time. We will not be able to help you if you’ve not done this by March 21st, so make sure to put a note in your diary to do this before then!

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Do you get the most out of your webshop? Perhaps the question should be, do you know how to get the most out of your webshop? In truth the answer is probably no! 

Why would you? You’re a florist and business owner, you have to wear too many hats already! We get it, but with a bit of knowledge and some simple changes your online shop could be taken to a whole new level. 

The truth is you could have the most visually appealing website, you could have hundreds of products, but without implementing certain actions you may not get the most out of your efforts. Worse still, your work could be futile. 

Don’t panic, we know you’re not tech experts, let us be clear we have written this course especially for florists like you. We at SmallBizAssist know the florist industry inside and out and you have been in our minds throughout the creation of this course. The examples we show to illustrate topics in question are often florist examples. We also show how all the florist-specialist website companies go about things.

As with all our courses, we explain everything clearly and simply. We’ll demystify the techy talk and share the essential knowledge to make users, and Google, fans of your website. You don’t need to have any previous knowledge to take this course, you don't even need to have a website yet, that’s fine too.

We know many of you will use websites created by our friends at Florist Window, FloristPro, or the other florist-specialist website suppliers. Be in no doubt this course will still help you. Whilst having a florist-specialist site does vast amounts of work for you, this course will still be invaluable sharing so much knowledge that you can take advantage of.

You can take this online course anytime that suits you, on any device. Another great advantage is there is no expiry date so you can use it as a constant source of reference. You can even ask employees to use it – buying it allows as many people from your company as you want to take the course.

What are you waiting for? Buy this course now and start opening your eyes to a whole new way of looking at your website and see the changes you can make to it that will benefit your business greatly! 

Remember, you can take a sneaky peek at the course to find out more too. Simply hit the button at the top of the page next to the buy button. 😉 

WHAT'S COVERED...

  1. 2
    • Purpose and power

    • Same difference

    • Let’s get florist-specific

    • Lots of info & much to implement

  2. 3
    • Search engine optimisation

    • Write for your buyers, not bots

    • Metadata

    • Keywords

  3. 4
    • Product name

    • Page title tag

    • H1 header

    • Selecting the name | title | header

    • Florist-specialist software

    • Best practice for SEO

    • An awesome tool!

  4. 5
    • URLs

    • Best for humans and bots!

    • Are URLs important for SEO?

    • URL top tips

    • Understanding URL structure

  5. 6
    • Description

    • Copy on the page

    • How to write great product descriptions

    • Features vs. benefits

    • Essential information

    • The psychology of product descriptions

    • Length of product description

    • Using links

    • Putting it all into practice

    • Getting started

    • Non-gift items

    • What not to write!

  6. 7
    • Meta descriptions

    • Meta descriptions and SEO

    • Optimal meta description length

    • Meta description keywords and bold text

    • Make your meta description unique

    • What happens if you don’t write a meta tag?

    • Social media and meta tags

    • Search engines not using your meta description

    • Putting it into practice

    • How does that look?

    • Florist-specialist software – meta descriptions

  7. 8
    • The importance of images

    • Styling the images

    • How many images should you use?

    • Image optimisation

    • Great free tools

    • Other aesthetic considerations

  8. 9
    • Image file names – best practice

    • When (and if) to change your image names

    • Florist specialist websites – images

    • Alt text

    • What to focus on

    • Image captions

  9. 10
    • Are videos for you?

  10. 11
    • Generate confidence in your product

    • Prioritise usability

    • Optimise add-ons

  11. 12
    • Product categories

    • How do categories work?

    • Product URLs

    • Best URL structure

  12. 13
    • Search engine analytics

    • The importance of updating

    • Caution is required!

    • Think mobile

  13. 14
    • Conclusion

    • Before you go...